Torches! This was the buzz around Intova at the DEMA Show 2009. November started strong, as the Intova team joined thousands of other dive industry professionals at the world’s largest international trade-only event for the diving, action water sports and travel industries. Intova’s ever expanding line of torches continue to receive rave reviews from users. Intova Sales Representative, Andrew Glasco says “Torches and Camera’s were very well received, but our torches are HOT!!!” With new torch designs like the Mini Torch, and super bright Meganova, Intova is rapidly becoming a player in the industry. Mark Zanetti recalls “I think we had one of the busiest booths at DEMA. Many new dealers signed up, and I heard over and over they had customers tell them about our torches. Once someone buys one, all their dive buddies want one.”

Torches weren’t the only Intova product receiving attention at DEMA, “the new Intova Dive PDA was a show hit,” recalls Intova Sales Manager, Phil Crowe. This industry changing technology allows your windows mobile phone and soon iphone to be converted into the most sophisticated dive computer available. The Intova booth had an entire section dedicated to demonstrating the technology to visitors, and the divephone received much attention from attendees who kept the booth slammed from day one opening through day four closing.
Intova was fortunate to have such a great success at DEMA, as Joe Ganahl recalls, “Traffic was down and many companies were complaining about how slow the show was. It was great for us, but the overall show reflected the significant contraction of the industry in the face of a rough economy.”

Regardless, of how many people came to DEMA, those who were there were talking, and they were talking about Intova. As Crowe says, “I met with several new dive shops that heard about us while attending a seminar or sitting at the hotel bar chatting with an industry colleague – they wanted to come see what Intova was all about. Some came to see the new torches, other wanted to learn about the SS-1000 waterproof digital camera with a retail price under $50.00. No matter why they came to the booth, they appeared to leave interested & excited. We had something for everyone.”

While Intova continues to develop a wider range of products and expands its offering into new markets, one thing remains certain, according to Intova Sales Rep, Vance Kalingo, “ Intova is a growing brand in general but as DEMA 2009 proves, the dive industry remains the bread and butter of the company.”

BUY INTOVA PRODUCTS FROM AUTHORIZED DEALERS ONLY: To ensure proper warranty coverage, make sure Intova products are purchased from legitimate retailers only. Be sure that the dealer has a mailing address and provides a receipt that verifies: Dealer Name and Address. Customer Name and Address. Date of Purchase. Complete Description and Cost of items purchased. Receipt must be presented for warranty service.